One-Size-Fits-All No Longer Applies in Bladder Cancer Care

While oncologists often assume that survival is the primary goal for most cancer patients, many patients actually prioritize living well during treatment. In this MEDtalk, Alison Birtle, Consultant Clinical Oncologist at Rosemere Cancer Centre in Preston, England, discusses the importance of aligning treatment goals with patient values and emphasizes the critical role of individualized treatment in the management of bladder cancer.